"How to sell art online: How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms" is a very solid, well-written book that hits the nail on the head. Cory Huff destroys the myth of the "starving artist" and provides some of the most effective business strategies necessary to become successful doing what you love.
The book is a mix of stats, case studies, interviews and strategies so you can be sure it is not just the author's experience and what worked for him, but what works for a whole lot of artists out there.
There are lots of great ideas for using the power of the Internet and social media. The book outlines email marketing, gives tips how to blog, run social media marketing, and use paid advertising.
But most importantly, you will learn the secret to telling your unique story. You must have a reason for making art, but maybe don't know how to express it. Cory provides an array of exercises you can use to clarify what drives you as an artist and what processes go behind your art. He will teach you how to use your story as a marketing asset and how to connect with potential buyers.
Take control over your career and never sell out.
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